Launch of a connected object
For a major FMCG manufacturer group
Business challenges
Create a competitive advantage with a new proposition based on a ‘connected object’
Set up the relevant ecosystem, including technical architecture, new partnerships and new business models
Our solutions
Business modelling
Market intelligence
Product marketing
Results
Opportunity study
Market intelligence: potential suppliers, IT providers and commercial partners
Definition of the personae and related customer journeys
IT architecture recommendations