Connected Stores
For an international humanoid robots group
Business challenges
Create a unique place for visitors to meet robots and test special features
Segment customers/visitors base
Provide an unforgettable experience; increase customer database and revenues
Our solutions
Online / offline channels
Connected shops
Change management
Results
Launch of the first ‘connected stores’ as a flagship store
Manufacturer’s mass market strategy established
Roadmap definition
Action plan to duplicate the strategy in US and Japanese markets