Connected Stores

For an international humanoid robots group

In the digital age, shops rethink their strategies in order to offer their customers a unique shopping experience. Screens or tactile kiosks, connected terminals, robots, augmented reality, etc. provide more product information and allow customised offers. To prepare and support the digitalisation of customer relationships, the implementation of innovative/playful concepts, including in-store activities, is key to an improved customer experience.

Business challenges

Create a unique place for visitors to meet robots and test special features

Segment customers/visitors base

Provide an unforgettable experience; increase customer database and revenues

Our solutions

Online / offline channels

Connected shops

Change management

Results

Launch of the first ‘connected stores’ as a flagship store

Manufacturer’s mass market strategy established

Roadmap definition

Action plan to duplicate the strategy in US and Japanese markets